Manufacturers who invest in accurate, detailed, and readily accessible product information stand to gain a competitive advantage, not only by building stronger relationships with retailers and customers but also by streamlining their internal processes. Product information management (PIM) systems allow manufacturers to keep up with the rapidly evolving demands of retailers, distributors, and customers. Here’s […]
A well-implemented Product Information Management (PIM) system ensures that businesses can manage, update, and distribute product data consistently, accurately, and efficiently. However, PIM implementation is not a one-size-fits-all solution, and careful planning is required for success. Having managed the implementation of a variety of PIM software packages for companies across a number of different sectors, […]
When it comes to Product Information Management (PIM) and Digital Asset Management (DAM) it can seem like the options are endless. Both are essential for product content management but PIM vs. PIM with Built-in DAM: which is the best choice for your business? Is a PIM with built-in DAM enough? When should you opt for […]
When the world is dominated by digital marketing, social media campaigns, and e-commerce, the relevance of B2C printed catalogues might seem questionable. Yet, as we move through 2024, these tangible pieces of marketing material are still an extremely effective tool. According to research by Marketreach, fashion catalogues are highly effective with 43% driving immediate action […]
It’s a fantastic time to be in e-commerce! Online shopping is here to stay, and the market shows no signs of slowing down. E-commerce sales are expected to grow 8.8% in 2024. The global e-commerce market is expected to total $6.3 trillion in 2024, and over $7.9 trillion by 2027. 20.1% of retail purchases are […]
As environmental concerns become increasingly important for consumers, businesses are recognising the importance of adopting sustainable practices across all aspects of their operations. This includes re-evaluating traditional methods, such as print catalogues, to align with eco-friendly principles. While digital alternatives have gained popularity, print catalogues still hold significance in marketing strategies. However, perhaps it’s time […]
From small start-ups to retail giants, businesses are recognising the pivotal role that precise product information plays in enhancing search engine optimisation (SEO) and bolstering online visibility. In this article, we’ll delve into the impact of accurate product data on SEO and how it can significantly influence a brand’s online presence and bottom line. Understanding […]
Why is it that companies who already have powerful and well-configured ERP and e-commerce systems in place choose to add a Product Information Management (PIM) system? Why does this happen so frequently that the PIM marketplace has burgeoned over the last 10 years? Managing data efficiently is essential for businesses striving to stay competitive and […]
Information is abundant and rapidly evolving, so the management of product data has become increasingly critical for businesses striving to maintain competitive and relevant in their market. Product Information Management (PIM) systems have emerged as the champion of efficient data governance, enabling organisations to streamline processes, enhance customer experiences, and drive innovation. Looking ahead, the […]
In the intricate web of industries that rely heavily on technical products, the need for efficient data management and classification is paramount. Enter ETIM (ElectroTechnical Information Model), a standardised classification system specifically tailored for technical products. In this blog post, we hear from Wayne Jarvis, UK Business Developer at Proplanet PIM, on the significance and […]
