Publishing Process Management

An extensive product portfolio presents numerous challenges to deliver complex product information to your audience. Using our industry leading tools and online proofing systems, the process of catalogue production becomes as painless and straightforward for you as possible – whether in digital format or print. We design and produce catalogue pages for customers in a wide variety of sectors using a range of product information management solutions and brochure production software.

Our team of experts, and hosted technology solutions, become an extension of your business for multichannel marketing. And for customers with their own in-house design teams, we deliver an overflow page production service during busy times.

Two females looking at published catalogue pages on a laptop screen.
Catalogue pages on laptop.

Product Information Publishing for Websites

E-commerce platforms for product-centric businesses demand high functionality product information capabilities. Our centralised product data modelling and publishing process management expertise can support the success of your website as a digital sales channel.

Customers need to find your products easily, so we can deliver;

  • Optimised browse structures
  • Category-specific search filters
  • Well maintained static search fields
  • Product associations (up sell, cross sell, parts, kits, accessories)

Seemingly simple requirements of a website can be notoriously difficult to do well, but often the solution lies higher up the publishing chain – in effective data management.

Our holistic approach to your website’s effectiveness considers;

  • How your product data is modelled
  • How your product data is maintained
  • How product data is fed appropriately and consistently across all sales channels

Plus, we can implement;

  • WYSIWYG management of category trees
  • Taxonomy management for ‘attribute’ fields
  • Data validation routines
  • Good data enrichment processes
Laptop and tablet displaying digital product information.

Ready to enhance your business with publishing process management? Talk to us.

Leveraging PIM to supercharge your product marketing strategy
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