EasyStructure

EasyStructure allows users to create and manage structures for publishing using a direct feed from product information management (PIM) software, an ERP or other product database.

PIM systems are great for managing product data, although being able to manage complex structures is not typically their strength. The ‘spreadsheet-like’ interface of a PIM makes it very difficult to visualise the structure of a catalogue, brochure or website. You can’t easily see how products are grouped and ordered, what page they’re on, and in which section that would sit. EasyStructure helps you to display this information much more clearly.

Whether your product data is held in a PIM, ERP or other database, you can set up a feed to EasyStructure and use it to create and manage your brochure and website structures.

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EasyStructure for Catalogue Production

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Whether digital or printed, brochures and catalogues form an essential part of multi-channel marketing. For product based businesses with huge portfolios, catalogue production can be a daunting task.

EasyStructure speeds up document production by allowing you to construct data driven pages from your product database. It makes your SKUs available for assigning to Product Groups in an appropriate order. Product Groups are assigned to Pages, Pages to Sections, and Sections to Publications.

Quickly and easily produce brochures, price lists, flyers, product specification sheets and more. Plus, reduce errors and benefit from the peace of mind that the content accurately matches your central product information.

EasyStructure also simplifies collaborative working between teams. Workflow steps allow the product team to indicate when each Product Group and Page is ready for artworking – locking pages and passing them to the To Do List of the artworking team whilst removing them from the product team To Do List.

This means the workflow is self-regulated and progress tracking for all teams is in real-time.

Plus, take advantage of Proof Manager. This online proof checking tool automatically routes your document proofs between proof checkers and artwork checkers, whilst providing progress tracking to help your projects stay on schedule.

Ready to see a demo of EasyStructure? Talk to us.

Leveraging PIM to supercharge your product marketing strategy
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